Teach yourself growth marketing: How to boot up an email marketing campaign

Share Story on

Without customers, there can be no business. So how can you drive new customers to your startup or keep existing ones engaged? The answer is simple: Growth marketing.

As a growth marketer who has honed this craft for the past decade, I’ve been exposed to countless courses, and I can confidently attest that doing the work is the best way to learn the skills to excel in this profession.

I am not saying you need to immediately join a Series A startup or land a growth marketing role at a large corporation. Instead, I have broken down how you can teach yourself growth marketing in five easy steps:

  1. Setting up a landing page.
  2. Launching a paid acquisition channel.
  3. Booting up an email marketing campaign.
  4. A/B test growth experimentation.
  5. Deciding which metrics matter most for your startup.

In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions. For the entirety of this series, we will assume we are working on a direct-to-consumer (DTC) athletic supplement brand.

It is crucial to distill user segments as much as possible because we must ensure that we’re sending the right messaging to the right consumers.

Your growth funnel

Even if you have the most premium product and amazing product-market fit, if you aren’t leveraging email marketing, you’re leaving huge leaks in the bucket. You can think of email marketing as a way to plug the holes that consumers are leaking out of at various stages of your funnel.

The funnel for our athletic supplement would look simple in comparison to something like getting someone to sign up to drive for Uber. I’ll show what both these funnels look like below.

Athletic supplement funnel: Ad view > website view > add to cart > email entered > checkout process (adding payment and shipping information) > purchase.

Uber driver funnel: Ad view > website view > email entered > basic identity questions (i.e., date of birth) > sensitive identity questions (i.e., driver’s license, SSN) > KYC background check consent > download mobile app > complete first drive.

As the complexity of the funnel increases, so does the potential for leaks, as do the opportunities for email marketing to plug them up.

For our athletic supplement, I would start with three automated email campaigns:

  1. Consumers who enter their email but don’t purchase.
  2. Consumers who add payment/shipping info but don’t purchase.
  3. Consumers who purchase but haven’t repurchased in 30 days.

    Teach yourself growth marketing: How to boot up an email marketing campaign by Ram Iyer originally published on TechCrunch



Search By Category

Recent News

You May Also Like

‘My Company is My Family; My Family is not My Company’, proponent Govindkaka of Shree Ramkrishna Exports Pvt. Ltd honoured with 2022 Hurun Most Respected Family Business of the Year Award

‘My Company is My Family; My Family is not My Company’, proponent Govindkaka of Shree Ramkrishna Exports Pvt. Ltd honoured with 2022 Hurun Most Respected Family Business of the Year Award

Renowned Diamond Baron, Visionary, Industrialist, and Humanitarian, Shri Govind Dholakia sounds stimulating when he says “Our Company has been made into a Family; We haven’t

CricAdda and Sanjay Dutt: A winning combination for sports fans and gamers

CricAdda and Sanjay Dutt: A winning combination for sports fans and gamers

New Delhi (India), February 4: CricAdda, the online sports and fantasy gaming brand, announced that Indian film actor & renowned celebrity Sanjay Dutt has joined

Sakhiya Skin Clinic is India’s No. 1 skin clinic chain

Sakhiya Skin Clinic is India’s No. 1 skin clinic chain

The clinic has performed more than 3 lakh+ safe and painless laser hair removal procedures. Surat (Gujarat) [India], February 4: With more than 3 lakh+ safe

Aditya Prakash, Bollywood Actor and Writer shares his secret of a happy & successful life

Aditya Prakash, Bollywood Actor and Writer shares his secret of a happy & successful life

New Delhi (India), February 4: We caught up with Bollywood Actor and Writer, Aditya Prakash where he spoke about his personal life, movies, his love for old

Darshan Aulakh started his film journey as an actor, today apart from acting, he has also made his own identity in film direction and singing

Darshan Aulakh started his film journey as an actor, today apart from acting, he has also made his own identity in film direction and singing

New Delhi (India), February 4: Darshan Aulakh is a well-known name in Bollywood apart from Punjabi films. Aulakh who made his debut as an actor has also

On This ‘WORLD CANCER DAY’: 8 Best Oncologists Share Their Advice on Increasing Risks of Cancer

On This ‘WORLD CANCER DAY’: 8 Best Oncologists Share Their Advice on Increasing Risks of Cancer

New Delhi (India), February 4: Every year on February 4th, World Cancer Day is observed to raise awareness about the disease and its prevention. Cancer is the