RealSelf CTO and product leader to depart, following earlier layoffs in January

RealSelf CTO and product leader to depart, following earlier layoffs in January


More changes are going down at RealSelf, the Seattle-based cosmetic treatment review platform.

RealSelf CTO Matt Woodward and vice president of product Scott Brooks will leave the company within the next month, GeekWire has learned. Both are longtime RealSelf employees — Woodward joined the company in 2014; Brooks came on a year earlier.

RealSelf confirmed the departures and provided this statement, attributed to CEO Tom Seery:

Matt and Scott have made a huge impact at RealSelf and were instrumental to getting us to a place where we’ve attracted both world class technical talent and investors. Their transitions from the company over the next month is mutually understood as a healthy and appropriate change for the business and their teams. I am grateful to both and know they will continue to make a difference at their next role. For RealSelf this means we’re actively recruiting for a chief technology officer and VP of product, which represent rare opportunities to be part of a company that is transforming an industry and helping people make smart, confident self-improvement decisions.

Before landing at RealSelf, Woodward spent six years at Microsoft and another seven years at Expedia. He co-founded a startup called in 2011.

Brooks is also an Expedia veteran, having spent more than 11 years at the travel giant. He was also a product leader at Zillow.

We’ve reached out to Woodward and Brooks and will update this story when we hear back.

Update: Here’s a statement from Woodward:

“As I reflect on the past several years at RealSelf, I am proud of what we accomplished. I wish Tom and the team success on their mission in the coming months and years. Looking forward, I will be working with smaller companies in advisory and consulting roles, helping them assess and develop the team, technology and capabilities they need to grow and scale their businesses.”

This past January, RealSelf laid off 14 percent of its workers, or 36 employees, as part of a company-wide reorganization.

Founded in 2006, RealSelf raised its first substantial round of outside capital this past April to fuel growth of its Yelp-like marketplace business that helps people learn more about cosmetic procedures. That led the company to grow headcount by 40 percent last year.

“Like many companies, you grow ahead of your growth and that growth just hasn’t been showing up at the rate we thought it would,” Seery told GeekWire in January.

RealSelf blamed slowing site traffic on a Google search algorithm change made last year. The company planned to change its marketing strategy and will continue to hire in 2019, albeit at a reduced growth rate compared to 2018. Some executives are in Austin this weekend for SXSW, where RealSelf is hosting the “RealSelf House of Modern Beauty.”

RealSelf has more than two million reviews and 20,000 registered doctors on its platform, which helps users learn about procedures like botox, Invisalign, or breast implants. In 2017, 94 million people from 100 countries used RealSelf; it averages 10 million unique visitors per month.

Source: GeekWire Startup

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