Pitch Deck Teardown: Careerist’s $8M Series A deck

Share Story on

Careerist claims it closed an $8 million round of funding with a tight 12-slide deck, and gave us a lot to learn from in the process. Not all in good ways, but I’m getting slightly ahead of myself.

 


We’re looking for more unique pitch decks to tear down, so if you want to submit your own, here’s how you can do that

Slides in this deck

The team submitted this slide deck, with the note that it was submitted exactly as it pitched it to the investors.

  1. Cover slide
  2. Mission slide
  3. Problem slide
  4. Solution slide
  5. Traction slide part 1
  6. Traction slide part 2
  7. Business model slide
  8. Go to market / customer funnel slide
  9. Client rating and net promoter score slide
  10.  Market slide
  11.  Team slide
  12.  Thank you slide

Three things to love

What can you do to gain a foothold in the market? What are your marketing and customer acquisition channels? This question is only partially answered by Careerist, and that worries me a little

This deck sets off a number of alarm bells for me — I’ll get to why in just a moment — and I imagine the founding team fought an uphill battle pitching this to investors. Having said that, the company did go through Y Combinator and claims it was successful in raising an $8 million round from Cathexis, Xploration, Cold Start Ventures, Grant Park Ventures and others. Let’s dig in and look to see if we can find some clues as to why the company caught the eye of these investors.

If you have traction, nothing else matters

[Slide 5] Traction is king. Image Credits: Careerist

Traction truly resolves any issues a company may possibly have. Building a company that is growing from half a million dollars to $12 million of revenue in four years is pretty impressive, especially given that up to this point, according to its own press release, the company had raised just $1.2 million of capital. Turning $1.2 million of investment into $12 million of revenue, it turns out, is enough to catch the attention of investors.

Extraordinary customer acquisition

In order to drive that much revenue, you’ve got to find your customers somewhere, and it seems like Careerist cracked that nut:

[Slide 8] That’s some serious growth hacking there. Image Credits: Careerist

On its slides, the company claims that it gets 35% of its traffic organically and another 25% from referrals. Those are two extremely powerful, low-cost acquisition channels that can drive extraordinary, high-value customers. But that’s a double-edged sword. Referrals generally do scale well alongside other channels: If you get 0.2 referral on average per customer, and you acquire 10 customers, you get two “free” customers due to referrals. The challenge is with the organic traffic, which is much harder to scale on demand. In other words: Once you close an $8 million round of funding, how are you going to accelerate your sales dramatically?

It doesn’t specify whether the other channels (Google, webinars and Facebook) are paid acquisition channels. If they are, I’d expect to see the cost of acquisition (CAC) here, and an analysis on whether these customers also end up referring additional customers. But overall, there’s a lot to love on this slide: Finding 1,600 customers who are paying you $12,000+ each (see Slide 7 in the slide deck, below) is objectively impressive.

The cool thing is, you can sense check those numbers: The company claims that it has 1,600 customers, and has done cumulative $19 million of revenue. That works out to around $12,000 per customer, proving that the numbers are internally consistent.

That’s a hell of a market size

[Slide 10] E-learning is huge, finding jobs is popular, and hiring the right staff is crucial. That all adds up Image Credits: Careerist

Careerist finds itself in a curious space here, with a huge opportunity; in fact, if the company wasn’t seeing extraordinary traction and lifetime value (LTV), these numbers would be hard to believe. But with the traction in place, these numbers seem more or less plausible. Besides, in truly enormous markets (hiring, training, etc.) market sizing is essentially just a checkbox.

One example of that would be toothpaste: There’s no doubt that there’s a huge market for it, and no investor will argue with you about that. The question instead becomes: What can you do to gain a foothold in those markets? What are your marketing and customer acquisition channels? Careerist only partially answers those questions, and that worries me a little.

The above are some of the positives in the Careerist pitch deck, but unfortunately, there are also a few Texas-sized red flags that make me wonder how the company was successful in raising money at all. I suspect the answer, as I alluded to above, is because of its traction. In the rest of this teardown, I’ll take a look at three things Careerist could have improved or done differently, along with its full pitch deck.

Pitch Deck Teardown: Careerist’s $8M Series A deck by Haje Jan Kamps originally published on TechCrunch



Search By Category

Recent News

You May Also Like

Gera Developments appoints Gulzar Malhotra as CEO

Gera Developments appoints Gulzar Malhotra as CEO

Mr Gulzar Malhotra, CEO – Gera Developments Enhances Leadership team to fuel growth Gulzar Malhotra, FRICS, to drive operations with a continued focus on customer

Women’s Health Day – Top 10 Gynaecologists Advice on Rising issue of Infertility Rate

Women’s Health Day – Top 10 Gynaecologists Advice on Rising issue of Infertility Rate

New Delhi (India), May 27: On this Women’s Health Day, we embark on a journey that explores the profound impact infertility has on countless women and

“Logical data fabric can help solve complex data management challenges”, says Ravi Shankar, Senior Vice President and CMO of Denodo

“Logical data fabric can help solve complex data management challenges”, says Ravi Shankar, Senior Vice President and CMO of Denodo

Mumbai (Maharashtra) [India], May 27: At a time when data ecosystems are shifting rapidly to the cloud, logical data fabric can help address the challenges of

From Breakfast to Bedtime: A Day in the Life of Sourabh Sisodiya, a Dedicated and Successful Trader

From Breakfast to Bedtime: A Day in the Life of Sourabh Sisodiya, a Dedicated and Successful Trader

Sourabh Sisodiya, a dedicated trader, provides a glimpse into the life of a trader, highlighting the excitement and commitment required to thrive in this ever-changing

India’s first student Trishla gowani makes history by gracing the Cannes film festival 2023

India’s first student Trishla gowani makes history by gracing the Cannes film festival 2023

New Delhi (India), May 27: Trishla Gowani, an exceptional student and a trailblazer in her own right, has etched her name in the annals of

Nidhi Gupta Founder of Planet Media PR: Pioneering Success and Solidifying Reputations in Bigg Boss

Nidhi Gupta Founder of Planet Media PR: Pioneering Success and Solidifying Reputations in Bigg Boss

New Delhi (India), May 27: Planet Media PR, the premier PR powerhouse for Bigg Boss contestants, has firmly established itself as a force to be