Mercu meets deskless workers where they are

Share Story on

Many employee engagement and retention tools were created with the assumption that workers spent most of their time at desks. But the majority of the global workforce is deskless, meaning that they are usually on the move and don’t have constant access to a laptop. A lot of them are also dissatisfied with their jobs, which means companies need to deal with high churn and low retention rates. Based in Singapore, Mercu wants to help with a platform designed specifically to reach deskless employees.

Launched in November 2022, Mercu announced today it has raised $1.6 million in seed funding from 500 Global, TEN13, Flying Fox Ventures, Archangel Ventures, XA Network and returning investor Sequoia Capital India.

Mercu is used by companies in retail, logistics, hospitality and manufacturing to onboard employees, communicate with them and help increase engagement. Its customers include Mexican fast food chain Guzman Y Gomez’s operations in Singapore and Sam Prince Hospitality Group in Australia. It also has customers in the United States, where the seed funding will be used to expand Mercu’s footprint and on hiring.

Before launching Mercu, the startup’s two co-founders, Jascha Zittel and Elliott Gibb, both worked at Grab. Zittel, a product manager there, needed to communicate with millions of drivers in eight countries, and found that engagement for messages sent through WhatsApp and Facebook was much higher than in-app communications or email.

The two told TechCrunch that COVID laid the groundwork for Mercu because it highlighted the importance of the deskless workforce, and also how little their needs were being met. Despite accounting for more than 70% of the global workforce, less than 1% of VC funding gets allocated to startups in the space, they said.

Mercu founders Elliott Gibb and Jascha Zittel

Mercu founders Elliott Gibb and Jascha Zittel

While working at Grab, Zittel and Gibb, a former product designer on Grab’s passenger experience team, saw that many deskless workers feel disconnected from their companies, which negatively impacts retention rates. Keeping workers means staying in constant touch with them and that means meeting them where they are, which is why Mercu works with popular messaging apps instead of requiring workers to download yet another one. This is especially important in emerging markets where there are hardware and data bandwidth restrictions on smartphones.

Mercu can be used to create custom content, or employers can pick from templates for campaigns like engagement surveys. The platform segments employees into groups based on their role, tenure and location, and gives content creators analytics about read and completion rates, industry benchmarks and recommendations.

Some examples of what employers use Mercu for include team dinner invitations, recognition programs, shift swaps and training sign-offs. Guzman y Gomez automated their hiring and onboarding process by using Mercu to perform tasks like sending interview invites and offers through WhatsApp, which reduced the number of no-shows to interviews. The fast food chain also uses Mercu to gauge worker sentiment on a monthly basis to reduce turnover rates.

Sam Prince Hospitality Group uses Mercu to send continuous training, including SOP updates, product information and sales training.

Mercu’s product development team plans to focus on more tools for employees, including looking at how large language models, like ChatGPT, can be used to communicate with employees at scale.

Mercu meets deskless workers where they are by Catherine Shu originally published on TechCrunch



Search By Category

Recent News

You May Also Like

Gera Developments appoints Gulzar Malhotra as CEO

Gera Developments appoints Gulzar Malhotra as CEO

Mr Gulzar Malhotra, CEO – Gera Developments Enhances Leadership team to fuel growth Gulzar Malhotra, FRICS, to drive operations with a continued focus on customer

Women’s Health Day – Top 10 Gynaecologists Advice on Rising issue of Infertility Rate

Women’s Health Day – Top 10 Gynaecologists Advice on Rising issue of Infertility Rate

New Delhi (India), May 27: On this Women’s Health Day, we embark on a journey that explores the profound impact infertility has on countless women and

“Logical data fabric can help solve complex data management challenges”, says Ravi Shankar, Senior Vice President and CMO of Denodo

“Logical data fabric can help solve complex data management challenges”, says Ravi Shankar, Senior Vice President and CMO of Denodo

Mumbai (Maharashtra) [India], May 27: At a time when data ecosystems are shifting rapidly to the cloud, logical data fabric can help address the challenges of

From Breakfast to Bedtime: A Day in the Life of Sourabh Sisodiya, a Dedicated and Successful Trader

From Breakfast to Bedtime: A Day in the Life of Sourabh Sisodiya, a Dedicated and Successful Trader

Sourabh Sisodiya, a dedicated trader, provides a glimpse into the life of a trader, highlighting the excitement and commitment required to thrive in this ever-changing

India’s first student Trishla gowani makes history by gracing the Cannes film festival 2023

India’s first student Trishla gowani makes history by gracing the Cannes film festival 2023

New Delhi (India), May 27: Trishla Gowani, an exceptional student and a trailblazer in her own right, has etched her name in the annals of

Nidhi Gupta Founder of Planet Media PR: Pioneering Success and Solidifying Reputations in Bigg Boss

Nidhi Gupta Founder of Planet Media PR: Pioneering Success and Solidifying Reputations in Bigg Boss

New Delhi (India), May 27: Planet Media PR, the premier PR powerhouse for Bigg Boss contestants, has firmly established itself as a force to be