Marketing vet Shauna Causey joins Madrona Venture Labs, heads up new kids clothing startup

Marketing vet Shauna Causey joins Madrona Venture Labs, heads up new kids clothing startup

Shauna Causey.

Long-time Seattle marketing veteran Shauna Causey has joined Madrona Venture Labs.

Causey will become a partner at the startup studio backed by Madrona Venture Group. She previously worked at Galvanize,, Nordstrom, EveryMove, Google, Comcast, Startup Weekend, and the Seattle Mariners. Causey was most recently at Portland, Ore.-based banking startup Simple Finance, helping the banking startup open a Seattle office.

Causey will reunite with former colleagues Mike Fridgen and Jason Flateboe; they worked together at the Seattle e-commerce data startup that was acquired by eBay in 2014.

Launched in 2014, Madrona Venture Labs takes ideas and turns them into startups by way of recruiting, product development, financial investment, and more. It’s based out of Create33, the new “founder center” that is opening this summer underneath Madrona Venture Group’s downtown Seattle office. Fridgen is CEO of the studio, which is also launching a new accelerator later this year.

“This is really the perfect opportunity for me,” Causey said in an email. “I get to join a dream team of people that I’ve worked with in the past at, have the chance to come up with startup ideas with the support of Madrona, and also support other founders who are starting their journey with us.”

Causey said she will focus on bringing more female founders into the tech ecosystem.

“I’d love to be a resource for any female founder (or potential female founder) in this city,” she said.

An inside look at Create33: Madrona’s new ‘founder center’ attempts to spark Seattle entrepreneurs

Causey will also be heading up a new idea inside Madrona Venture Labs called Relovable. It’s a smart matching service that allows families to swap children’s clothing, books, and toys within a neighborhood. It was Causey’s side project that has turned into something more after a successful beta test and positive signals from investors. Causey will pitch the idea for Relovable at a Madrona Venture Labs pitch event in Seattle on Wednesday at The Riveter.

Madrona Venture Labs is similar to Pioneer Square Labs, another Seattle-based “startup studio” launched in 2015 by former Madrona managing director Greg Gottesman and others that in April raised a $80 million fund. Gottesman helped launch Madrona Venture Labs in 2014.

Spinout companies from Madrona Venture Labs include MightyAIMessageYesEssentialDomicileRep the Squad; and Spruce Up.

Source: GeekWire Startups

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