How much money should you raise for your startup?

Share Story on

The correct amount of money to raise for your startup is “as much as you need to hit the milestones to raise your next round of funding.” It isn’t rocket science, and yet, the vast majority of founders I talk to are very fuzzy about exactly how much money that is, and there are a lot of misconceptions about how you figure out how much you need to raise.

To be a startup on the VC treadmill is a staged de-risking of a business proposition. In other words: Right now, your company is very risky indeed because certain parts of your business are unknown. This is why you need to put together a minimum viable product (which is neither minimum, nor viable, or a product) to test out part of your business model. Once those things are tested and proven, the risk of the business goes down, and you can raise your next round of funding to take on the next part of the journey.

The first mistake a lot of founders make is to try to raise enough money for a certain amount of runway, measured in months or years. That makes some sense, but investors are not interested in keeping your startup afloat for the next 18 or 24 months. They’re interested in keeping you alive for long enough to deliver certain milestones, which in turn are a proxy of risk reduction.

Let’s take a deep dive into how you can best design your startup’s journey through the various stages of funding — and detail just how much you need to raise at each stage.

Milestone-driven fundraising

The best way to think about how much you need to raise for this round is to consider what you need to accomplish to raise your next round. That means considering the specific milestones that you must hit to prove that your company is moving in the right direction. These milestones might include:

How much money should you raise for your startup? by Haje Jan Kamps originally published on TechCrunch



Search By Category

Recent News

You May Also Like

On the eve of World Cancer Day, Global Healthcare Advisor Vijay Dhawangale shares his views on awareness in the fight against cancer

On the eve of World Cancer Day, Global Healthcare Advisor Vijay Dhawangale shares his views on awareness in the fight against cancer

Vijay Dhawangale, a global healthcare advisor, offers his thoughts on raising awareness against cancer Mumbai (Maharashtra) [India], February 3: World Cancer Day is held every year on 4

Chaitali Das presents eco-friendly souvenirs to Manipuri polo players at Kolkata Polo Season 2022

Chaitali Das presents eco-friendly souvenirs to Manipuri polo players at Kolkata Polo Season 2022

Kolkata (West Bengal) [India] February 3: Internationally acclaimed Indian Social Entrepreneur & Philanthropist Chaitali Das receives the memento as a goodwill gesture from Chief of Staff

MK Jewels brings the rich jewel culture of every state in India to one venue

MK Jewels brings the rich jewel culture of every state in India to one venue

MK Jewels New Delhi (India), February 3: MK Jewels proudly celebrates the diverse and rich craftsmanship of India with their “Proudly India” showcase on the

Social Commerce Platform-enabler, Springo joins #SucSEEDFamily

Social Commerce Platform-enabler, Springo joins #SucSEEDFamily

New Delhi (India), February 3: Springo, a community commerce enabler platform aimed at making the journeys of sellers selling on social media fast, efficient & easy

The Beauty Sailor; a premium skin care brand in India

The Beauty Sailor; a premium skin care brand in India

The Beauty Sailor, Premium Skincare and Haircare Brand in India New Delhi (India), February 3: The Beauty Sailor, an exclusive skincare brand in India, is preparing

Restore Your Smile with Dental Implants:  10 Best Dentists Debunks Some Myths about Implants

Restore Your Smile with Dental Implants:  10 Best Dentists Debunks Some Myths about Implants

New Delhi (India), February 2: Dr. Shikha Tripathi, BDS, MDS, Prosthodontist & Implanologist, Owner of My Family Dentist Dental Implant Center Multichain Dental Clinic & Founder