Amazon plans to unveil its next generation of devices, likely powered by the digital brain Alexa, Thursday at an event inside the famed Spheres on the tech giant’s Seattle campus.
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The reveal lost some intrigue after CNBC reported Monday on a new slate of Alexa devices under development. Citing a document describing the plans, CNBC reports that Amazon is preparing to release eight new devices, possibly at today’s event, that can either easily connect to Alexa or already have the digital assistant built in, including a microwave oven, an amplifier, a receiver, a subwoofer and an in-car gadget.
Early fall is the season for tech giants to show off their newest devices in anticipation of the busy holiday shopping season. Last week, Apple showed off the latest iPhone and Apple Watch versions. Microsoft has a devices event scheduled Oct. 2 in New York City, and a week later, Google is expected to unveil the next generation of its Pixel smartphone.
Amazon’s Echo smart speakers have led the way for years, but the market has become much more competitive recently. Amazon’s chief rival Google is gaining ground in the space, and a report out earlier this week found the Google Home Mini was the top selling smart speaker in the second quarter, though Amazon’s devices still outsold Google in aggregate.
It has been nearly a year since Amazon unveiled a major refresh of its Echo lineup, which included the introduction of the Echo Spot alarm-clock style device and the next-generation Echo speaker.